You'll Want to Buy a Whole Stack of Brawny Paper Towels With This New Logo on It

Brawny wants to remind you that women are total badasses. In honor of Women's History Month, the company's iconic logo of a man wearing a red flannel shirt on the packaging will be replaced with an image of a woman instead. Laura Knebusch, vice president of marketing activation at Brawny's parent company, Georgia-Pacific, told Real Simple that the #StrengthHasNoGender campaign was created to "promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face."

Throughout the entire month of March, you'll be able to purchase a stack (or two) of the revamped paper towels at your local Walmart stores. Brawny will also donate $75,000 to Girls Inc.'s Operation Smart programming, which inspires young girls to aspire to work in STEM- (science, technology, engineering, and math) related work fields. In addition to the new logo, the company will also be releasing videos to highlight the accomplishments of strong and fierce women, including Harriet Tubman, Amelia Earhart, and Serena Williams. Talk about girl power!