Designed to go from a full size bag to a small ball in seconds, Flip & Tumble is for those of us without the foresight to predict spontaneous shopping sprees (a.k.a. non-superheros). I've arrived at the grocery store checkout countless times about to buy a week's worth of grub, only to discover I've forgotten one of the slew reusable bags I have at home. A week of carrying around my teeny, weeny, light-as-a-feather Flip & Tumble in my purse, and I've realized how bulky a canvas bag is, regardless of how quickly Anya Hindmarch's trendy "I'm Not a Plastic Bag" flew off the shelves.
In the suburbs, where it's more common to drive from shop to shop, perhaps a bigger reusable bag would work because you can keep it in your car. But in the city, where I spend $15 every time I walk down the street, it's both convenient and environmentally responsible to have a reusable bag small enough to carry with me at all times.
To see more of the Flip & Tumble's features, including what it looks like when it's rolled, up
I expected that the bag's thin nylon material wouldn't be equipped to hold a heavy load of groceries, but I was mistaken; my six-pack of Hefeweizen held up just fine (a bag will hold up to 25 pounds), and the hobo shape of the bag and single, felt-reinforced shoulder strap made it comfortable to walk with. The icing on the Flip & Tumble cake is that these bags happen to be quite good-looking and come in a variety of eye-catching color combinations. They also aren't stamped with a supermarket's logo all over it, so I feel a little less like cattle and a branding vehicle for some company's "green" campaign. Oh yeah, and at only $12 a pop, they're totally affordable.