Dave Bruno is a dude who gave himself a huge personal challenge when he penned the 100 Thing Challenge, which limits him to owning only 100 personal effects by November 12, 2008, and live with only 100 personal things from that date for one full year. Although there are some exceptions, such as his prized collection of Marklin Trains and memorabilia, the challenge is a noble attempt to develop consumer discipline. Some might argue that restraining from frivolous spending is a threat to our economy, but what it does do is tame that environmentally un-friendly beast called waste. Living simply, with only true necessities, is the most eco chic thing a person can do.
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