WWD reports that Bergdorf Goodman will release its first home décor catalog next week to 100,000 customers. The 16-page book is filled with unique vintage finds and rare exclusives from around the world, with products ranging from small dishes priced at $75 to $4,000 sculptural pewter pieces. The book has five themes: curiosity cabinet, classic dining, casual table, boudoir, and Art Deco bar.
The release of the book is a reflection of some major changes that Bergdorf's has made to their home floor in the last three years. After opening a BG restaurant, Nicholas Manville, divisional vice president of decorative home, says they "began to rethink the rest of the space and ways to make it as productive as possible. We made a lot of moves and consolidated certain themes together, and focused on making the hallways more exhibit-driven." Not only were there physical and thematic changes, but the home floor has also had a 30% growth in sales over the last three years, which suggests that consumers are ready for BG Home in their homes.
Until now, BG would only include a single home-related item in its apparel or gift catalogs. I suspect that the 100,000 customers receiving this first issue catalog next week are those already subscribed to other Bergdorf catalogs, which I am not. Regardless, I can't wait to get my hands on one.
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