Seventh Generation, a brand of environmentally safe household products, launched a special effort, called Get Out of Hot Water, to get people to pick up some green habits in the laundry room.
The company is asking people to pledge to switch to cold-water washing – and are offering a free copy of their book, Naturally Clean, a guide to healthy nontoxic cleaning, to those who do (while supplies last). You already know that washing in cold water is good for your sheets, but it also has a significant positive impact on the environment. Using a cool cycle, saves 90 percent of the energy used in machine-washing a load of laundry, effectively lowering your carbon footprint by preventing the release of energy-related greenhouse gases. It also can amount to a savings of about $70 in annual household energy bills. Making the pledge (easy as pie) and registering your name and address will make you eligible for the book. For those of you who were concerned that washing in cold water doesn't kill as many germs, Seventh Generation has a new production line, 2X Concentrated Laundry Liquids, which works overtime in cold water, getting clothes "hot-water clean with cold-water efficiency."