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Casa Verde(?): Fabriano

Italian designers Riccardo Nannini, Domenico Orefice, and Emanuele Pizzolorusso created Fabriano, a waste basket made entirely out of recycled paper. The muffin-cup-shaped basket consists of 50 pleated-paper disposable bags nesting inside one another. Each can be extracted and used as trash bags themselves when the bin is full, leaving the layer below ready to collect more paper/trash.
My first thought was that this is an eco-friendly alternative to plastic trash bags. But on second thought, I realized that it's a waste paper basket meant for paper, which would eventually be tossed in a recycling bin. So, it seems that the basket wastes more paper than necessary. But in the long run, a recycled paper bag, which can be recycled again, is more eco-friendly than, say, a standard waste basket, which would likely end up in a landfill when it's no longer needed. What do you think? Is this product eco-friendly?
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