We were very busy during New York Fashion Week premiering the Missoni For Target line of apparel and housewares in a two-story, pop-up shopping spectacular on the corner of 42nd Street and 6th Avenue, and it was a fabulous project in so many ways. It’s no secret that my love affair with Target is the stuff of dreams, and when the collaboration is with such a cool, iconic fashion house, the ante is upped that much more. This project, though, was also so exciting, because it was a wonderful design challenge. Challenge? Sure. Taking a raw space and transforming it into a temporary fantasy land is always a fun ride for any designer. Working within the Missoni visual language of bold pattern and color, though, is its own world.
Keep reading to learn more about the pop-up shop, and check out some truly inspiring photos!