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Diesel Offers More For the Home


Do you love dressing in Diesel? Then you may be interested to hear that you can now outfit your home in its goods as well. Diesel, which introduced its home goods line last April with the Successful Living by Diesel home textiles brand, has partnered lighting manufacturer Foscarini and furniture maker Moroso.

If you happen to be in Milan, you can check out Diesel's new home line at the Salone Internazionale del Mobile, which runs April 22-27. Head over to the Moroso stand to check out furniture and the Foscarini stand to ogle over Diesel lamps. If you're more into one-stop viewing, the entire Successful Living by Diesel collection, including bed and bath items, can be perused at Diesel's Milan headquarters starting April 23.

"Diesel is a lifestyle brand,” says Diesel president Renzo Rosso. “Consumers choose us not only for the product but also for what Diesel represents: the way of life, our values, the ironic, creative, and unexpected approach.”

While the timing of this launch, especially given the use of luxury brands such Moroso and Foscarini, may be a little off given the economic climate, I am curious to see the entire line. Are you?

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