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Does Interior Design Take Priority at Your Coffee Shop?


According to the Herald Tribune, in addition to its new/old logo, Starbucks is undergoing a design overhaul of its interiors. The java monopolist has brought back designer/architect Arthur Rubinfeld to his old post to change things up. Rubinfeld has presented a new design, which may include, "energy-efficient lighting, new furniture using reclaimed materials, and modular merchandising racks, [as well as] new paintings that evoke the company's coffee heritage." I'm sure Starbucks knows what it's doing, so I don't doubt the changes will be beneficial. I'm curious, though, whether a coffee shop's design influences whether or not you'll order a latte. Does design influence your preferences out of the home?

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