Although we hate to admit it, if Goop tells us to jump, our first question is "how high?" The team behind Gwyneth Paltrow's growing lifestyle empire always has wonderful tips on how to live better, cleaner, smarter, chicer — basically, how to be more like Gwyneth. Its latest venture is a collection of stationery for Paperless Post, and no surprise, we kind of love it. It's causally elegant and tasteful, as to be expected, but still irreverent and fun. Which pattern will you be using this holiday season?