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H&M to Launch Homewares Collection in 2009

H&M to Launch Homewares Collection in 2009

I may just be speaking for myself here, but I think for most of us (despite good intentions), the new year is a time of failed resolutions. Sad, but true. Such is not the case for H&M, which will embark on a new venture in early 2009, making its foray into the arena of interiors with a range of home textiles and accessories. Whether you're looking for a quick bathroom update, a new look in the living room, or a punch of color in the kitchen, online and mail order shoppers in Sweden, Norway, Denmark, Finland, Germany, Austria, and the Netherlands can count on H&M's expertise to inject a little fashion into your homes. And, of course, it will all come at an affordable price: cushions will range from $6 to $19, bed sets from $19 to $63, and towels from $11 to $19. Some key pieces in the range will be 35 different pillow cover designs and 15 bed linen sets. True to H&M’s clothing heritage, shoppers will be encouraged to mix and match, and with palettes of neutrals, monochrome, nautical blues and reds, and bright neons, it shouldn't be hard. There will be something for everyone, too: bold decorators might choose a Jackson Pollock-inspired paint splatter-printed cushions, while the back-to-basics person goes for H&M's organic bedding and cushions in clean white and soft beige. To see a bunch of photos of the collection,

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It looks fabulous, right? A bit of an Ikea meets Urban Outfitters vibe, with a little more pep! I can't wait until it makes its way to the States. All I can say is, Europeans, shop your hearts out and show H&M that they're onto something!


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Join The Conversation
aimeeb aimeeb 7 years
Come to the US!
aimeeb aimeeb 7 years
Come to the US!
CoconutPie CoconutPie 7 years
I've spotted a few things I might get. And luckily I live in one of the mentioned countries. :D
Lala0 Lala0 7 years
i'm with jasmint......i was so excited when i saw this, but bummed hard when i saw that it was only in europe. i hope it's successful enough that it comes to the US and we get our chance!
sonya-ina sonya-ina 7 years
Now I'm REALLY glad I'm heading to Germany in August!
amers230 amers230 7 years
i really love that nyc skyline pillow...anyone know of a similar pillow i could get right now?? i hate waiting!
jasmint jasmint 7 years
ugh, i'd heard about this and was really excited, but i didn't realize this wouldn't be available in the us! i might have to get one of my friends in europe to send me some stuff...
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