I may just be speaking for myself here, but I think for most of us (despite good intentions), the new year is a time of failed resolutions. Sad, but true. Such is not the case for H&M, which will embark on a new venture in early 2009, making its foray into the arena of interiors with a range of home textiles and accessories.
Whether you're looking for a quick bathroom update, a new look in the living room, or a punch of color in the kitchen, online and mail order shoppers in Sweden, Norway, Denmark, Finland, Germany, Austria, and the Netherlands can count on H&M's expertise to inject a little fashion into your homes. And, of course, it will all come at an affordable price: cushions will range from $6 to $19, bed sets from $19 to $63, and towels from $11 to $19. Some key pieces in the range will be 35 different pillow cover designs and 15 bed linen sets. True to H&M’s clothing heritage, shoppers will be encouraged to mix and match, and with palettes of neutrals, monochrome, nautical blues and reds, and bright neons, it shouldn't be hard. There will be something for everyone, too: bold decorators might choose a Jackson Pollock-inspired paint splatter-printed cushions, while the back-to-basics person goes for H&M's organic bedding and cushions in clean white and soft beige. To see a bunch of photos of the collection, read more.
It looks fabulous, right? A bit of an Ikea meets Urban Outfitters vibe, with a little more pep! I can't wait until it makes its way to the States. All I can say is, Europeans, shop your hearts out and show H&M that they're onto something!