Renowned industrial designer Enzo Mari has partnered with Hida Sangyo, Japan’s leading furniture atelier, to launch an eco-friendly furniture and décor line this coming Fall.
The 34-piece collection is crafted from Sugi wood, a sustainable material found exclusive in the Hida-Takayama region of Japan. Sugi, also known as Japanese cedar, is one of Japan's most beloved resources and was nearly wiped out after World War II. After 50 years, though, the Sugi forests are going strong, and sustainable harvesting of the forests has enabled the development of this furniture collection.
“I am pleased to be a part this collaboration, as the traditions embraced by Hida, as well as their global mission, are similar to my own,” said Mr. Mari, in a company press release. “For me, each design must be utilitarian, functional, and do justice to the materials used as well as to those involved in making them. My philosophy revolves around ‘rational design’ and my work for the HIDA collection reflects this.”
Fifteen of the designs will be available for purchase in the US.