Hachette Filipacchi Media U.S. has announced that it will pull the plug on its struggling shelter magazine, Home, due to "sharp declines in the 'mid-market home sector'," according to the Wall Street Journal. Home will join the ranks of fellow folded shelter titles, Conde Nast's House & Garden and Martha Stewart Living Omnimedia's Blueprint. In a company press release, Jack Kliger, President and CEO of HFM U.S, said, "The current economic environment is difficult, and the mid-market home sector has been particularly hard hit. When the middle market recovers, we will consider future publication of Home using the special interest publication newsstand model." Another one bites the dust. In this uncertain real estate market, this comes as no surprise. But, considering that House Beautiful had a 19 percent increase in ad pages in its second quarter, and Domino increased circulation by 82 percent to 1.1 million in the first half, it seems that only the fittest survive.
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