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This Just In: New York Mag Launches Shop-A-Matic Window Shopping Service

One of the best ways to find one-of-a-kind and super-stylish homewares is to browse the boutiques of New York. But most of us are at a geographic disadvantage, not to mention too busy to window-shop full time. That's the inspiration behind Shop-A-Matic, a new window-shopping "service" from New York Magazine.


Think of it as an online catalog where someone does the cool-hunting for you, but you have to hit the pavement to purchase most of the products (although some are available online). Here's some insight from the press release:

New York editors set out on foot across the city to select and photograph almost 1,000 home décor items and make them searchable at nymag.com by price, color, material, style, etc. The launch includes ten categories of home items, from beds to lamps to dining tables, and will expand to include fashion and accessories in September.

Each category — including lamps, sofas, bookshelves, and more — is well-organized by just about every factor you can imagine, and the snapshots are actually pretty fabulous. I'm especially excited about the rug section, which seems to have some really unique discoveries. Just browsing Shop-A-Matic will remind you what a great shopping city New York is. What do you guys think of this idea?

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