The Sierra Club, a noted and well-respected environmental nonprofit, has recently partnered with Clorox Green Works, a new green household cleaning line, to promote the line of cleaners. Explaining its decision, the Sierra Club writes,
The bottom line is that these products are environmentally conscious, affordable, work well, and will be available to millions of people. They can help alter consumer behavior overall and will support the good work of the Sierra Club. It is our chance to use the power of our name to create an opportunity for people to do the right thing that hasn't really existed before on a large scale. And that is a great opportunity for Sierra Club and for the planet.
This is basically what I wrote in my Casa Beta post, and I agree with the Sierra Club — if we can get green cleaners in the hands of a majority of consumers, all the better.