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Nice and New: West Elm Art Inserts

Don't get me wrong. I'm not one to purchase mass-produced artwork (unless it's a Saul Bass poster), and I've never been impressed with it — until now: The new West Elm Art Inserts ($14, $19) are quite good looking. West Elm is pushing customers to purchase all of their art inserts, which were made to fit their gallery frames, by suggesting they "create their own gallery show." Good sales ploy. The designs include butterflies, multicolored stripes, a crown, an urn, antique telephones, some graphic prints, and the word "Brooklyn." Aside from the Brooklyn print (cough. lame!), I'm liking what I see. However, l have my doubts that they'd stand up as well on their own. What do you think? As much as I'd like to give West Elm a pat on the back, I still prefer original, unique artwork for my own home.

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