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OFFICIAL SWEEPSTAKES RULES

Definition: OFFICIAL SWEEPSTAKES RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. ODDS OF WINNING WILL DEPEND ON THE TOTAL NUMBER OF ENTRIES RECEIVED. VOID WHERE PROHIBITED BY LAW OR WHERE BONDING, REGISTRATION, OR OTHER REQUIREMENTS WOULD BE REQUIRED BUT HAVE NOT BEEN MET. AFFIDAVIT OF ELIGIBILITY AND RELEASE OF LIABILITY FORM MAY BE REQUIRED. BY ENTERING THE SWEEPSTAKES, YOU AGREE TO THESE OFFICIAL SWEEPSTAKES RULES, WHICH ARE A CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES INDEMNITIES TO THE SPONSOR FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES.

The Slimfast Sweepstakes is sponsored by POPSUGAR Inc. (owner and operator of popsugar.com) and having an address of 111 Sutter Street, Suite 850, San Francisco, CA (“Sponsor”). Entrant’s registration and participation in the Sweepstakes shall be governed by the terms and conditions contained herein (the “Official Sweepstakes Rules”) and all entrants agree to abide by these Official Sweepstakes Rules.

ELIGIBILITY: The Sweepstakes is open only to permanent, legal residents who physically reside in one of the fifty (50) United States of America or the District of Columbia, excluding Rhode Island, Florida all U.S. territories and possessions and all overseas military installations. All entrants must be the age of majority in their respective state of permanent residence at the time of entry. Employees of Sponsor and its respective parents, affiliates, subsidiaries, and advertising and promotion agencies and any other entity involved in the development or administration of this Sweepstakes, and their immediate family or household members (defined as spouses and biological, adoptive or step-parents, legal guardians, children, siblings, or grandparents, their respective spouses and any dependent under federal income tax law) are not eligible to participate in or win the Sweepstakes. Winners will be required to sign an Affidavit of Eligibility and complete relevant tax forms as a condition to the delivery of the Prizes (as defined below). Void where prohibited by law. All applicable federal, state and local laws apply. No purchase is necessary to participate in the Sweepstakes.

HOW TO ENTER: No purchase is necessary to be eligible to participate in the Sweepstakes. To enter, you must navigate to the Sweepstakes landing page at (http://www.yumsugar.com/Slimfast-Sexy-Summer-31104565) and complete all of the following steps between 3:00am PDT on Monday, August 19, 2013 and 11:59am PDT on Monday, September 16, 2013 (the “Entry Period”).

1. Enter First and Last Name, and Email Address on Sweepstakes Landing Page
2. Become a follower of [__@slimfast___] on Instagram
3. Upload at least one (1) photo of your favorite summer cocktail to your personal Instagram account using hashtag #slimfastsexysummer.

Only up to ten (10) entries per person is permitted. By way of example, uploading fifteen (15) photos to your Instagram account constitutes ten (10) entries. No entries via facsimile will be permitted. All entries become the sole property of Sponsor.

By uploading your photos to Instagram you will be agreeing that your entry and any other information (including, but not limited to any user generated content within the comments section of Instagram) collected in connection with the Sweepstakes may be used by Sponsor in accordance with POPSUGAR’s Privacy Policy located at: http://www.popsugar.com/privacy and that you automatically opt-in to receive email or other communications from Sponsor. You may subsequently opt-out of the receipt of such email or communications by following the directions in the communication or by contacting Sponsor directly.

If you choose to upload photos to Instagram using your mobile phone, standard data fees may apply. Please refer to your wireless provider for pricing plan details. Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. Entries generated by script, macro or other automated means or by any means that attempt to subvert the entry process are void. An Instagram account can be opened for free at www.instagram.com or by downloading the free Instagram app. Entrants may not enter using multiple accounts. Any entrant who attempts to do so will be disqualified and forfeits any right to receive a prize, in Sponsor’s sole discretion.

REQUIREMENTS OF PHOTOS: Photos may not contain, as determined by the Sponsor, in its sole discretion, any content that:
• is sexually explicit or suggestive; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
• promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
• is obscene or offensive; endorses any form of hate or hate group;
• defames, misrepresents or contains disparaging remarks about other people or companies;
• contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission; contains any personal identification, such as personal names, e-mail addresses or street addresses;
• contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission;
• contains materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead without permission;
• communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or
• violates any law.

Entry must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. If the entry contains any material or elements that are not owned by the entrant, and/or which are subject to the rights of third parties, the entrant is responsible for obtaining, prior to submission of the entry, any and all releases and consents necessary to permit the use and exhibition of the entry by Sponsor in the manner set forth in these Official Sweepstakes Rules, including, without limitation, name and likeness permissions from any person who appears in or is identifiable in the entry. Sponsor reserves the right to request proof of these permissions in a form acceptable to Sponsor from any entrant at any time. Failure to provide such proof may, if requested, render entry null and void. By submitting an entry, entrant represents and warrants that he/she and any persons appearing or who are identifiable in the entry consent to the submission and use of the entry in the Sweepstakes and to its use as otherwise set forth herein.

Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. All entries become the property of the Sponsor. Entries generated by script, macro or other automated means are void. Sponsor expressly reserves the right to disqualify any entries that it believes in good faith are generated by an automated program or via scripts.

Alternative Method of Entry (AMOE). You may also enter the Sweepstakes by mail as follows: on a plain 3” x 5” index card, legibly handprint or type your first name, last name, date of birth, complete address, city, state, zip code, home phone number (including area code), and email address (if any) and mail your completed 3” x 5” card to: “Slimfast Sweepstakes”, POPSUGAR Inc., 111 Sutter Street, Suite 850, San Francisco, CA 94104. To be considered eligible in the SWEEPSTAKES, and, in order to be deemed to have been received during the Entry Period, AMOE entries must be postmarked no later than Monday, September 16, 2013 and received no later than Wednesday, September 18, 2013. Regardless of the method of entry, only ten (10) entries per person is permitted.

PRIZE: At the end of the Entry Period, one (1) grand prize Winner will win a $2000 Gift Card to Nordstrom and ten (10) runner up Winners will win a Slimfast Summer Cocktail Prize package. Approximate retail value is estimated at $2000 for Nordstrom Gift Card, (the “Grand Prize”), and Slimfast Summer Cocktail Prize (the 10 “runner up Prizes”) comprising four (4) Slimfast shake samples, recipes of hot summer cocktails, one (1) martini glass and $50 Gift Card to Nordstrom (approximate retail value of $250 per Slimfast Summer Cocktail Prize package). Total approximate retail value of all prizes is estimated at $4500.00. The gift card is subject to certain terms, conditions and restrictions, which will be disclosed on the face of the gift card. The Sponsors are not responsible if any gift card is lost, stolen, destroyed, or used without permission. If the gift card is lost, stolen, destroyed, or used without permission, it will not be replaced. If the potential prize Winners forfeit or do not claim the prize, prize will be re-awarded, in Sponsor’s sole discretion. Other restrictions may apply. Decisions of the Sponsor are final and binding with respect to all matters related to the Sweepstakes. All prizes will be awarded. In no event shall the Sponsor be obligated to award more prizes than the number of prizes stated in these Official Sweepstakes Rules. The Winners shall be responsible and liable for all federal, state and local taxes on the value of the Prize. The Winners must claim his or her prize within seventy-two (72) hours after the date of notification of such prize. Any difference between actual value and stated approximate value will not be awarded. The Prizes issued in connection with this Sweepstakes are not redeemable for cash or transferable; and no substitution allowed, except at Sponsor’s direction and sole discretion.

To receive a complete list of winners or a copy of the Official Sweepstakes Rules, send a self-addressed stamped envelope to Prize Fulfillment, POPSUGAR Inc., 111 Sutter Street, Suite 850, San Francisco, CA 94104. Specify name of Sweepstakes winner's list or rules on your request.

SELECTION: The winning entries will be selected by Sponsor at random. The number of eligible entries received determines the odds of winning. The Winners will be chosen under the supervision of the Sponsor. The decisions of the Sponsor are final and binding in all matters relating to this Sweepstakes. The Winners will be notified via email. Sponsor reserve the right to determine any alternative method of notification. Winners must claim their prize within seventy-two (72) hours after the date of notification of such prize. A Sweepstakes winner's failure to respond to the prize notification within the specified seventy-two (72) hours will be considered such Sweepstakes winner's forfeiture of the prize and an alternate winner may be selected from the pool of eligible entries. If an entrant is found to be ineligible, an alternate winner may also be selected from the pool of eligible entries. Sponsor reserves the right to ship prizes directly to the email and/or mailing address provided by winners during their entry to the Sweepstakes. Each entry submitted in response to the Sweepstakes and in accordance with these Official Sweepstakes Rules will constitute an official entry. Ten (10) entries per person is permitted. Duplicate entries will be void. All entrants agree to abide by these Official Sweepstakes Rules. All entries become the property of the Sponsor.

GENERAL CONDITIONS AND RELEASES: An entrant or winner may be disqualified from the Sweepstakes if he or she fails to comply with each provision of these Official Sweepstakes Rules, as determined in the sole discretion of the Sponsor. Participation in the Sweepstakes is at entrant’s own risk. Neither Sponsor, any of their respective partners, subsidiaries, affiliated entities, suppliers, employees, directors, officers, agents or representatives (collectively, “Releasees”) shall be liable for 1) failed, returned or misdirected notifications based on inaccurate information provided by the winner on the Sweepstakes entry form, 2) entries and responses to winner notifications which are lost, late, incomplete, illegible, unintelligible, postage-due, misdirected, damaged or otherwise not received by the intended recipient in whole or in part or for computer or technical error of any kind, 3) any electronic miscommunications or failures, technical hardware or software failures of any kind, lost or unavailable network connections, or failed incomplete, garbled or delayed computer transmissions which may limit an entrant's ability to participate in the Sweepstakes, 4) any technical malfunctions of the telephone network, computer on-line system, computer equipment, software, program malfunctions or other failures, delayed computer transactions or network connections that are human, mechanical or technical in nature, or any combination thereof, including any injury or damage to entrant's or any other person's computer related to or resulting from downloading any part of this Sweepstakes or 5) any warranty of fitness or merchantability of any prize or the function or operation thereof, which shall be the sole responsibility of the manufacturer of the prize. Sponsor do not make any, and hereby disclaim any and all, representations or warranties of any kind regarding any prize. Unless prohibited by applicable law, your entry constitutes your permission to use your name, photographs, images you submit, likeness, voice, address (city and state) and testimonials in all media, in perpetuity, in any manner Sponsor deem appropriate for publicity purposes without any further compensation to such entrant. By entering or accepting a prize in the Sweepstakes, winners agree to be bound by these Official Sweepstakes Rules and to conform to all federal, state and local laws and regulations. When applicable, the winner may be required to execute and return to Sponsor within three (3) business days an Affidavit of Eligibility and a Liability and Publicity Release to be eligible for the prize or an alternate winner will be selected. Winner may be required to furnish proof of identity, address and birth date in order to receive a prize. By entering, an entrant agrees to release and hold harmless Releasees from any damage, injury, death, loss, claim, action, demand, or other liability (collectively, “Claims”) that may arise from their acceptance, possession and/or use of any prize or their participation in the Sweepstakes, or from any misuse or malfunction of any prize awarded, regardless of whether such Claims, or knowledge of the facts constituting such Claims, exist at the time of entry or arise at any time thereafter. Released Parties are not responsible or liable to any entrant or to the winner or any person claiming through such winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action, regulation, order or request by any governmental or quasi-governmental entity (whether or not the action, regulations, order or request proves to be invalid), equipment failure, threatened terrorist acts, terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond the Releasees’ sole control. The Releasees are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing, electronic or human errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) viruses or technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications or entry information, any error, omission, interruption, deletion, defect, delay in operation or transmission, failures or technical malfunction of any computer online systems, servers, providers, computer equipment, software, email, players or browsers, whether on account of technical problems, traffic congestion on the Internet or at any website, or on account of any combination of the foregoing; (3) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (4) unauthorized human intervention in any part of the entry process or the Sweepstakes; (5) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; ( 6 ) late, lost, undeliverable, damaged or stolen mail or other methods of delivery; or (7) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize; or ( 8 ) late, lost, misdirected, illegible, incomplete or mutilated entries or for theft, destruction or unauthorized access to, or alteration of entries. Any person attempting to defraud or in any way tamper with this Sweepstakes will be ineligible for prizes and may be prosecuted to the full extent of the law. Sponsor reserve the right to modify these Official Sweepstakes Rules in any way or at any time. Sponsor reserve the right, in their sole discretion, to cancel or suspend this Sweepstakes should viruses, bugs or other causes beyond their control corrupt the administration, security or proper play of the Sweepstakes. In the event of cancellation or suspension, Sponsor shall promptly post a notice on the Sweepstakes entry page to such effect. This Sweepstakes shall be governed by California law without regard to its conflicts of laws provisions. By participating in this Sweepstakes, entrants hereby irrevocably consent to exclusive jurisdiction and venue in the state and federal courts of San Francisco, California for any dispute or litigation arising from or relating to this Sweepstakes.

The Sweepstakes is in no way Sponsored, endorsed or administered by, or associated with Instagram, Facebook, or Twitter.

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