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Online Flowers Subscription

Editor's Pick: Flower Subscription

Ordering flowers online is one of those things that sounds great in theory but ends up being disappointing in practice.

Until now.

The Bouqs, a start-up out of Venice, CA, has changed the floral game. All of their arrangements are a flat $40 ($50 for a double) and sourced directly and responsibly from Ecuador, and — this is the best part — they offer three subscription services: Never Forget (for birthdays, anniversaries, and the like), Just Because (who doesn't want to get flower bombed for no good reason?), and Regular Blooms (weekly, bimonthly, or whatever), which means that you will always end up smelling like a rose. Did we mention the free shipping?

This is my bouquet of Peace roses, five days in. You wish this photo was scratch and sniff!

Basically, The Bouqs is a genius idea whose time has come. The only bad thing about it is that we didn't think of it ourselves!

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