In 1878, John Wanamaker, the first person to open a department store in Philly, decreed January to be the time for a white sale, which sold bed linens (traditionally white) at a discount to create business during a slow time of year, says Wikipedia. Considered the father of modern advertising, he also dreamed up a revolutionary principle, "One price and goods returnable." Nowadays, white sales can happen anytime of year, such as June. If it weren't for old Wanamaker, you wouldn't have the opportunity to enjoy the current discounts of 60 to 75 percent off sheets, comforters, towels, and mattress pads at The Company Store. So when you wrap yourself up in fresh new beach towel this Summer, be thankful!