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West Elm's New Blog Front & Main

Are You Reading West Elm's New Blog, Front & Main?

While plenty of home decorating inspiration abounds online, I have another essential reading choice to add to your RSS feed. Front & Main, West Elm's new blog, is full of great information and ideas, including features on artists, favorite, inspirational homes, and of course, quite a few posts that explore how West Elm products are being utilized in real-life homes.

This gorgeous Upper West Side bedroom belongs to HGTV star Sabrina Soto. The entire bed is just a knockout, and the headboard is West Elm's king-sized Diamond Tufted Headboard, in otter performance velvet.

And here's where Front & Main excels: instead of simply plugging one of West Elm's products, the blog explains why this look works in the bedroom, citing the texture contrasts between the velvet headboard and cotton duvet, as well as the way the color palette works together. While West Elm's blog could potentially fall into product placement jeopardy, it instead rises to the challenge of informing its readers about topics they really care about and appreciate — as well as giving them some lovely West Elm eye candy, too.

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