So what are some great incentives to start shopping small? Register your card, and if you spend $25 at a participating American Express "Shop Small Day" store, you'll get a $25 credit on your card's monthly statement. Beyond monetary reward, shopping from a small, local store means your gifts will be unique. You'll also help keep the money in your community, and promote mom and pop stores in your neighborhood. Best of all, forget about having to fight the big crowds at big box stores and malls; it's all about shopping leisurely this Saturday.