Skip Nav
Decorating Tips
How Fixer Upper's Chip and Joanna Gaines Add Instant Character to a Home
Joanna Gaines
We Did Not See This HUGE News Coming From Chip and Joanna, but We Love It!
Shopping Guide
17 Pieces From World Market's Fall 2016 Collection That Will Blow You Away

Zillow Buys Trulia

Sold! Zillow to Buy Trulia For $3.5 Billion

Attention, all real estate junkies: something big just hit the market, and it's not your dream house. Today, Zillow announced that it will acquire its competitor Trulia in a $3.5 billion (yes, billion) stock deal. Expected to close this next year, the online real estate sites will continue to remain separate, but Trulia CEO Pete Flint will report to Zillow CEO Spencer Rascoff. This is good news, right? Yes, the companies hope that the acquisition will provide each brand with better opportunities for ad sales — the main source of revenue for both companies. But there's still room to grow. According to USA Today, the combined revenue of both companies still represents less than four percent of the nearly $12 billion that real estate professionals spend on marketing. Currently, Zillow shares are down more than three percent in early trading to $153.74, while Trulia stock is up more than 13 percent to $63.99 a share.

Around The Web
Join The Conversation
11 Most Iconic Designs
Taylor Swift's $40,000 a Month NYC Apartment | Video
Boutique Hotel in Baja California
HomeGoods Decor
20 Inspiring Midcentury Kitchens
20 Mixed-Metal Designs That Shine
A Midcentury-Modern Dream Living Room and Kitchen

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Home & Garden
X