Isaiah Mustafa

A new Old Spice commercial just debuted, and it features lots of abs, a very manly beard, a kraken, and plenty of gold coins. But is it more than a faint echo of Isaiah Mustafa's world-changing, solar flare-inducing hotness? Well, men in uniform are always extra attractive, and only cave-dwelling hermits don't like pound upon pound of gold bullion. But then again, the kraken has suffered enough abuse, and she/he/it clearly just needs a little love, not punches in the face. If the next commercial shows him apologizing to the squid, maybe I can get behind this new dude. Otherwise, no dice.

You can't keep a good (shirtless, dreamy, funny) man down. Professional hunk Isaiah Mustafa is back on behalf of Old Spice, and we're almost embarrassingly excited to see his forthcoming commercials for scents inspired by locales such as Komodo and Fiji. Congratulations, Wieden+Kennedy ad team. By bringing Isaiah back, you've succeeded in making us actually like advertising. Here's a teaser.

Did it just get hot in here? Much to the pleasure of women everywhere, the Old Spice Guy (aka Isaiah Mustafa) and his shirtless abs have returned to YouTube.

Adding on to what could have been the most successful viral campaign ever, Old Spice will soon be releasing a series of educational ads starring Mustafa that will also "carry an entertainment value that is second to none." I can't wait. Check out the introduction video (you're going to want to see this) after the break.

Grover from Sesame Street has been one of my favorite characters ever since I was a preschooler reading The Monster at the End of This Book. That's why I can't help but love this new parody of Isaiah Mustafa's hilarious (and hot like the sun) Old Spice ads. The short is ostensibly designed to teach small children about the word "on," but it seems a lot more likely to soften the hearts of former Big Bird aficionados everywhere. Check it out and let your case of the Mondays melt away for a minute:

Remember the amazing social media campaign that was organized about a month ago by men's deodorant brand, Old Spice, which had everyone — including celebrities like Ellen DeGeneres and Ashton Kutcher — excited over? The company assembled a team of people to produce a video every seven minutes over the span of a few days to respond to questions posed by social media networks. Sales for the firm shot through the roof, and the commercial campaign even won an Emmy over the weekend.

One of the key reasons why the YouTube videos were such a success was because hunky actor, Isaiah Mustafa, nailed the manly, goofy character to a tee. It seems that Isaiah only started smelling success in his life recently, according to Forbes. He was originally an athlete that didn't quite make it big in the NFL. He then used up all his savings to start a restaurant that closed in five months. Broke, but not discouraged, he signed up for the gameshow The Weakest Link and won $47,000. He took that money and invested it in acting school, which paid off and landed him the Old Spice Guy part a few years later. Now he's said to play a part in an upcoming Jennifer Aniston movie and has scored other TV roles.

I know Isaiah's story might seem unrealistic to most, but we can all learn from it. For example, if you find yourself without a job, think of creative ways to reach out to companies. And if you meet with a disappointment, pick yourself up and try again.

• Jon Hamm, the Old Spice guy, and more attend Creative Arts Emmys — PopSugar
• Dolly Parton and Queen Latifah to star in movie together — Hollywood Reporter
• Jennifer Aniston's The Switch comes in eighth at box office — BuzzSugar
• True Blood's Anna Paquin and Stephen Moyer tied the knot! — People
• Caster Semenya's opponents unleash harsh complaints after she wins — Telegraph
• Vogue's Grace Coddington has memoir in the works — Fashionologie
• Kim Kardashian latest target in Bill O'Reilly's culture war — Huffington Post

The 2010 Primetime Emmys are less than a week away and the TV world got the ball rolling on Saturday with the Creative Arts ceremony at the Nokia Theater in LA. Neil Patrick Harris had his boyfriend David Burtka on his arm as they celebrated NPH's first two Emmy wins, which means one statue for each of their twin babies on the way. Jon Hamm and Christina Hendricks were among the Mad Men representatives, which also took home a pair, and they'll be out with the rest of cast this weekend at the big show. Erika Christensen sported a short navy number on the red carpet while Glee creator Ryan Murphy playfully posed with fellow nominees Kathy Griffin and Kristin Chenoweth. Buzz is breaking down all the major categories before next Sunday, so make sure to fill out your ballot for a chance to win an iPad and check out the downloadable one for your Emmy party!

HBO's The Pacific led the way with a handful of honors while Ryan Seacrest took home his first ever Emmy for Jamie Oliver's Food Revolution. Old Spice guy Isaiah Mustafa wasn't individually nominated, but his viral ads took home a shiny gold statue, and he and Jon Hamm made quite the handsome site backstage. Betty White also triumphed for her SNL hosting gig, but Seth Meyers and Andy Samberg were there in her stead. Check out the full list of winners and get excited for an exciting week leading up to the Primetime Emmys where all these stars and more will be back in the same place on Sunday!

To see lots more from the event including Seth Meyers, Robin Williams, Andy Samberg, Jane Lynch, and many others just read more