It's A Mall World

Clothes are no longer American Eagle's sole interest. In looking for new ways to connect with their customer, AE has decided to develop original entertainment content through ae.com, YouTube, Myspace, Facebook, and television.

Everything from music, comedies, reality programming and dramas are in the cards, but the first project is a 12-episode series, It's a Mall World, directed by Milo Ventimiglia. In the show, American Eagle products aren't explicitly referenced, but several of the characters do wear American Eagle. Fun!

Source

When Pop told me that Milo Ventimiglia was directing short comedies-slash-commercials for American Eagle Outfitters called "It's a Mall World," I had to see what it was about before the episodes start airing during "The Real World: Sydney" this Wednesday. I usually roll my eyes at this kind of thinly disguised advertising, but after checking out the first installment of the 13-episode series, I have to say, it's not too bad.

It's not terribly unique — it has kind of a High Fidelity-meets-Empire Records vibe going on — and of course there's conspicuous AE product placement everywhere, but as commercial entertainment goes, I'd rather watch this than Oleg. Also, Sam Huntington, who plays the lead character, is a total cutie. I hope being cast in "Cavemen" doesn't ruin him forever. To watch a trailer for the series, read more

The always-adorable Milo Ventimiglia brought out some of his favorite Heroes to celebrate his directorial debut, It's A Mall World -- a 13-episode short comedy series for American Eagle Outfitters. The episodes will air on MTV during The Real World: Sydney which starts August 8. Hayden looked great out to support her good friend and costar, but I gotta say that Stephen is dressed a little silly. Like Hayden's look? Check out how to get her fresh summer braids and cute outfit. Frankie Delgado who has been hanging out a lot with both Duff sisters was there with Haylie. I'm all for Milo's outside ventures, but there's been so much yummy Heroes news recently I just can't wait.

To see a bunch of pictures from the event including Masi Oka (yay!), Zachary Quinto, Natalie Maines, Adrian Pasdar and many more just read more