Rachel Zoe

Rachel Zoe is piggybacking on the excitement of Fashion Week to announce her newest business venture: blowouts. The fashion designer and stylist is collaborating with former Creative Artists Agency agent Robin Moraetes to open a blow-dry bar in New York City. Perhaps this is the endeavor she teased last month on her Instagram, where she announced "Working on designs for a secret project … stay tuned!"

DreamDry will make its debut later this year in the Flatiron district, and the duo has plans to expand their business to other locales in the future. And while her website, The Zoe Report, already covers beauty as well as fashion, opening a salon is a big transition for the star. "To me, hair should be considered an accessory — it changes by event, season, mood," Rachel told People. "With DreamDry, we are creating a place where women can go to ensure that their hair is consistently as stylish and chic as they are." Rachel promises that her blow-dry salon will offer more than the average blowout; maybe we'll get a glimpse of the innovative services backstage at her Spring 2013 runway show come Wednesday. Stay tuned, indeed.

Rachel Zoe dished out career advice at Lucky magazine's FABB event in NYC, and while the crowd was all ears, we're sure they were also all eyes on her Rachel Zoe gold tassel necklace ($650). Especially against her all-black outfit, it majorly stole the show. If you love the statement look but not the steep price tag, this R.J. Graziano gold tassel necklace ($105) is equally standout. Wear it with a black vest and trousers like Rachel did or throw it on over your little black dress for a fancy night out.

Could rumors about declining sales of Rachel Zoe's clothing label be related to concerns about the future of her Bravo reality show? Some sources say the line isn't selling as well as expected — despite indications from her business partners that they're "very happy" with its performance.

The show was an important promotional tool for the clothing, but so far it hasn't been renewed for a fifth season, and uncertainty about its future has been in the air for months. Last December, Zoe's husband Rodger Berman told Fashionista it was "still unclear" whether the show would return for a fifth season. This February, Zoe — who had at that point started her own television production company — told WWD, "After four years, maybe there's something to be said for starting something new."

That may explain why unnamed sources told Page Six Monday that Li & Fung — the Chinese retailing firm that backs Zoe's collection — "is panicked" about the future of the line, and that consumer interest in her wares has hit its peak. Alan Chartash, Li & Fung's chief strategy officer in the United States, said that was not the case.

"We're very happy. Apparel launched a year or so, and since that time, we've launched footwear, handbags and we're launching a line of jewelry exclusively with Neiman Marcus and Bergdorf Goodman," Chartash said. "We're supportive of Rachel and the continuation of the brand. Like any clothing line, it ebbs and flows, but we're very happy with the apparel sales."

Representatives from Bloomingdale's and Saks Fifth Avenue, which also sell Zoe's clothing, had not responded to requests for comment as of this post.

Update: Bravo announced today that it has picked up The Rachel Zoe Project for a fifth season that will follow the stylist as she oversees her expanding business and family. Zoe herself said today during the Lucky Fabb conference that rumors of her business suffering are untrue. "My business is up significantly. Just launched jewelry, things are going well," she said. "None of those points from the NY Post article were true and it got picked up by everyone. Our retailers didn't even blink, though, because they know the truth."

Jennifer Lawrence headed inside LAX airport showing off her too-cool travel style: a pair of faded skinny jeans by Current/Elliott, a white knit tee, matching white Leisure Society clubmaster-style sunglasses, and these Rachel Zoe snakeskin flats ($235). If the bag on her arm looks familiar, that's because it's the same Cobra Society tribal-print bag Jessica Alba recently debuted. Whether you're airport bound or not, score Jennifer's exact bag ($850) and snakeskin flats to breathe life into your jeans and t-shirts. Add these white Ray-Ban clubmaster shades ($150) as a bonus to really nail Jennifer's travel style.

Michelle Trachtenberg was all smiles working a mint Rails Clothing blouse, Black Orchid skinny jeans ($128), and Rachel Zoe slingback wedges ($249, originally $355) while leaving a party in Brentwood. The actress glammed up her solid separates with this snake chain-strap Vince Camuto bag ($198), double-wrap Lindsay Vallan necklace, and oversized sunglasses. Re-create Michelle's sweet Summer look with some of her exact pieces, then later pair them with this black sheath by The Limited ($90) to turn heads at cocktail hour.