The Spice Girls musical playing in London's West End is called Viva Forever!, but its run will last only six months. It was confirmed today that Viva Forever! will close early in June, despite the best promotional efforts of Melanie Brown, Melanie Chisholm, Emma Bunton, Geri Halliwell, and Victoria Beckham. Due to poor ticket sales and worse reviews, backers of the production say they could not make the financials work. In a statement the Girls expressed their own thoughts, saying, "Although Viva Forever won't continue in the West End, we are thrilled that the thousands of people who came to the show had as much fun as we did."