Target Neiman Marcus CFDA Collaboration

Neiman Marcus

See Every Piece From the Target Neiman Marcus CFDA Holiday Collection

Target matches its mass market forces with Neiman Marcus's department store prowess for an unprecedented retail adventure: 24 CFDA designers will create limited-edition items for a 50-piece Holiday collection that will hit both retailers' brick-and-mortar nationwide locations and online outlets Dec.
Target and Neiman Marcus Holiday CFDA Collection 2012

Target matches its mass market forces with Neiman Marcus's department store prowess for an unprecedented retail adventure: 24 CFDA designers will create limited-edition items for a 50-piece Holiday collection that will hit both retailers' brick-and-mortar nationwide locations and online outlets Dec. 1.

Diane von Furstenberg, Oscar de la Renta, Carolina Herrera, Derek Lam, Jason Wu, Marc Jacobs, Altuzarra, Band of Outsiders, Brian Atwood, Eddie Borgo, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Lela Rose, Marchesa, Philip Crangi, Tory Burch, Alice + Olivia, Judith Leiber, and Tracy Reese are all involved. There will be men's, women's, and children's clothing and accessories, as well as lifestyle items, such as pet, sporting, and home goods. Most items in the collection — titled, appropriately, The Target + Neiman Marcus Holiday Collection — will cost under $60, though prices will start at $7.99 and top out at $499.

"This is kind of groundbreaking," Neiman Marcus's president and CEO, Karen Katz, told WWD. "We've set the stage for a redefining moment in retail," Gregg Steinhafel, Target Corp's president, chairman, and CEO, agreed.

In addition to creating this ultimate Holiday extravaganza, Target and Neiman Marcus will donate a total of $1 million dollars to the CFDA. "I can think of no better finale to CFDA's 50th anniversary celebration than through this extraordinary designer collaboration," CFDA president — and participating designer — Diane von Furstenberg explained.

A look at the entire collection in all its glory, here.

Best Dressed

This Week's Best Dressed

Wow, what a week.
Best-Dressed Celebrities and Models | Nov. 30, 2012

Wow, what a week. Between the British Fashion Awards, Valentino's Master of Couture opening, Vogue's December issue launch in Madrid, the Hangover Ball, the Pirelli Calendar unveiling, and the Target-Neiman Marcus holiday collaboration shopping event, the fashion action was nonstop. See who turned up to which events — and which looks had heads turning — here, in our best-of roundup.

Karlie Kloss

Karlie Kloss to Star in Target + Neiman Marcus Holiday Campaign

Target and Neiman Marcus have revealed that Karlie Kloss will be the face of the upcoming CFDA Holiday collaboration.

Target and Neiman Marcus have revealed that Karlie Kloss will be the face of the upcoming CFDA Holiday collaboration. According to a spokesperson, the multimedia campaign will be quite "robust" and will span online, print, out of home, TV, and social media, and required Kloss — who was classically trained in ballet — to do a lot of movement. "Her background and familiarity with movement and dance are perfect," the source said.

Kloss isn't the only big name to be involved with the campaign. Quentin Jones — known for his work with Chanel and Victoria Beckham — also worked on the ads, as did photographer Craig McDean, who was responsible for both the still and moving images. Alex White, former fashion director of W, styled the ads, while Orlando Pita was tapped to do hair. "Our goal is to match the unprecedented nature of the collaboration and incredible product being produced to a campaign supporting it," the spokesperson explained. "What's most important is the talent we're putting behind this campaign."

Diane Von Furstenberg

A First Look at The Target Neiman Marcus CFDA Collaboration in Action

It's only natural that last week's news of the upcoming Target and Neiman Marcus CFDA designer collaboration would be followed by an all-out marketing blitz — and now, it's finally begun.



It's only natural that last week's news of the upcoming Target and Neiman Marcus CFDA designer collaboration would be followed by an all-out marketing blitz — and now, it's finally begun. First up: this just-released and pretty intriguing behind-the-scenes glimpse at the collaboration's starting point, which, logically, included lots of meetings in colorfully decorated studios and lots of fabric, print, and sketch reviews. The video shows all that, plus offers cameo appearances by nearly every one of the collaboration's key players, including — but not limited to — Diane von Furstenberg, Ken Downing, Eddie Borgo, Georgina Chapman, Robert Rodriguez, Tracy Reese, Stacey Bendet, and Prabal Gurung. See it all below, and keep those eyes peeled for any clues as to what the 50-piece Holiday collection might actually look like.