diet coke

Shirtless

Marc Jacobs Stars in Second Round of Not-So-Shirtless Diet Coke Ads

Diet Coke has finally released all the ads, commercials, and can designs from its partnership with Marc Jacobs, which launched in the European market today.

Diet Coke has finally released all the ads, commercials, and can designs from its partnership with Marc Jacobs, which launched in the European market today.

In addition to the shirtless commercial and teaser ads that were released in February, the company today released Stéphane Sednaoui-lensed print ads that cast Jacobs as a strong man (wearing a black shirt and a kilt, naturally) hoisting or opening giant versions of his own cans and bottles while model Ginta Lapina sits on top of them.

Meanwhile, the commercial features the same three young women who starred in the first video, which featured a shirtless Jacobs in a mall photo booth. This time around, the girls get in the booth with Jacobs, where they change into clothes from the '80s, '90s, and 2000s — the same three decades that inspired each of the can and bottle designs.

A look at both commercials, all the ad images, as well as the cans and bottles, here in the gallery.

nostalgia

30 Years of Awesomely Cheesy Diet Coke Ads For Women

Since Diet Coke was introduced in 1982 — exactly 30 years ago today, Aug.

Since Diet Coke was introduced in 1982 — exactly 30 years ago today, Aug. 9 — we've seen all kinds of commercials for the light soda targeting women's waistlines and libidos. These ads have featured celebrities like Whitney Houston and Paula Abdul singing catchy jingles, lots of sweet '80s and '90s fashion, and story lines that range from funny to sexy to weird. See how Diet Coke commercials for and featuring women have evolved over the past 30 years!

Link Time

Jean Paul Gaultier's New Bottle, Anne V's New Film Role, and Veronique Branquinho's Comeback

Those stories and more in our daily news roundup.



Those stories and more in our daily news roundup.

  • Jean Paul Gaultier's third edition of his special bottles for Diet Coke makes the bottle look as though it's wearing a corset made of tattoos. [Styleite]

  • Anne Vyalitsyna has landed her second film role, securing a spot in the upcoming film Lullaby alongside Amy Adams, Jennifer Hudson, Terrence Howard, and Garrett Hedlund. Vyalitsyna will also star in next year's A Good Day to Die Hard. [Modelinia]

  • After a three-year absence from the industry, designer Veronique Branquinho will relaunch her eponymous label in partnership with the Italian clothing manufacturer Gibò this September. "Before, I had an independent company. I was responsible for everything," she said. "In this new situation, it feels so comfortable, because I'm only busy with the creative part." [WWD]

  • Former Yves Saint Laurent muse Betty Catroux says she, like Pierre Bergé, supports all the changes Hedi Slimane is making at the venerable brand. "All Hedi's decisions are brilliant and it is so clever of him to work in Los Angeles — in peace, away from everything, under the sun," she said. [The Cut]

  • Tory Burch is expanding her brand's reach with a fragrance that will launch in September. She also wants to create clothing for yoga, tennis, and golf, and envisions a home collection in the future. [Elle]
diet coke

Jean Paul Gaultier's Diet Coke Cans, and the Demise of Fashion Television

>> Those stories and more in our daily news roundup.



>> Those stories and more in our daily news roundup.

  • Jean Paul Gaultier is the new creative director of Diet Coke in Europe. His first order of business? Decorating the iconic bottles with corsets to make them look more like his signature torso-shaped perfume bottles. [The Cut]

  • Fashion blogger Bryan Boy is taking some flak for tweeting about the Miss Universe Canada pageant's decision to allow a transgender woman to participate in the competition. "I'm very much pro-tranny but i don't want them to take part in miss universe," he wrote, much to the dismay of The Cut's Alex Rees, who replied, "and some trannys are probably pro-bryanboy but they don't need you passing judgement." [Stylelist]

  • Rosie Huntington-Whiteley joined Twitter today with the handle @RHW. "Hello!" her first tweet read. "Finally joining Twitter and looking forward to sharing some exciting and fun things with you all very soon...so stay tuned. R x" At the time of this posting she had already amassed over 2,000 followers. [The Daily Telegraph]

  • Jeanne Beker's Fashion Television, the Canadian-based TV show that ran for 27 years, stopped production this week. Representatives from Bell Media, which owns Fashion Television, say Beker will stay with the company to work on "the development of new projects." The half-hour show aired weekly in over 130 countries. [The Fashion Spot]

  • Alice Temperley is lobbying against a proposed British law that would raise the price of cider made in Great Britain — like the kind her parents produce for a living. "It is a crippling tax that would make local cider bought from local farms like my parents' three times more expensive, so ruining the livelihood I grew up with and England's beautiful orchards," she said. [Vogue UK]
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How Did You Become an Extraordinary Casa Curator?

As part of our Stay Extraordinary series, we want to know how you keep such an extraordinary home.

As part of our Stay Extraordinary series, we want to know how you keep such an extraordinary home.

You know your art deco from midcentury modern and Wearstler from Adler. Your nest has the right mix of modernity combined with an earthy, rustic style. It's sleek and sophisticated, but with tons of personality. It takes a good eye and a daring mind to buck the trends and be an extraordinary decorating diva. Not so sure you have the eye? Here are a few pointers to hone it:

Pick colors that match your personality, but remember to attune them for your living space. Dark colors can make large places look small, while light colors can open up a room.
Have fun with your accents. Don't rely solely on your local big-name décor store; trawl the antique stores, ask your mom about family heirlooms, and pick up some exotic additions on your vacation.
Make it livable. It's no fun to live in clutter nor to live in a museum. Make sure your home is cozy, livable, and inviting.

Don't forget to check out some inspiring ideas from Diet Coke and click here to see how you can win an unforgettable destination spa weekend for you and one of your equally extraordinary friends.

So tell us . . .Click Here

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What Did It Take to Become an Extraordinary Financial Femme?

As part of our Stay Extraordinary series, we want to know how you are so extraordinary when it comes to money.

As part of our Stay Extraordinary series, we want to know how you are so extraordinary when it comes to money.

Times have been tough on the financial front worldwide, but you've managed to stay extraordinary with your financial portfolio by retiring your inner fashionista and replacing her with your inner frugalista. Congratulations to you! If you've been fighting a battle with your inner self, try out these tips to firmly side with your inner frugalista:

Sign up for financial management software to help you keep track of where you are spending and how much.
Look for areas of unnecessary spending that can be cut down to increase your savings.
Pay with cash, not credit. This forces you to save up the money for your expenditures and helps you monitor if you really need to make the buy.

Don't forget to check out some inspiring ideas from Diet Coke and click here to see how you can win an unforgettable destination spa weekend for you and one of your equally extraordinary friends.

So tell us, how'd you do it?Click Here

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How Did You Become an Extraordinary Cook?

As part of our Stay Extraordinary series, we want to know how you came to cook so extraordinarily well!

As part of our Stay Extraordinary series, we want to know how you came to cook so extraordinarily well!

We all have the ability to become an extraordinary cook. If we all dig deep enough, there is at least one meal we've mastered and some we've flubbed. Practice makes perfect, and over time you've gained restaurant-worthy techniques. Not so sure your cuisine is award-winning? Here are a few helpful tips:

Try it out. It usually takes a few tries to perfect a dish. Try, try again . . . until you get it just the way you like it.
Seek out new ingredients. Spice up your cuisine by diversifying your culinary repertoire. Seek fresh ingredients at your local open-air markets and pick up some new, interesting additions in the ethnic food section of your grocery store.

Don't forget to check out some inspiring ideas from Diet Coke and click here to see how you can win an unforgettable destination spa weekend for you and one of your equally extraordinary friends.

So tell us . . .

Click Here

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What Makes Your Fitness Routine Extraordinary?

As part of our Stay Extraordinary series, we want to know what makes your workouts extraordinary.

As part of our Stay Extraordinary series, we want to know what makes your workouts extraordinary.

An extraordinary fitness routine is one that brings you equal amounts of pleasure and pain. Nothing rings truer than the old adage of no pain, no gain, but it doesn’t have to be all bad. There are plenty of workouts and ways to keep fit without failure. Need to jump-start your Summer fitness routine? Try these great outdoor workouts on for size:

Walk in the park. Get outdoors and enjoy the weather this Summer by taking a brisk walk or jog in your city's parks and hiking trails.
Outdoor gym. Many places are organizing outdoor group exercising such as yoga, boot camp, and more. Get out, get fit, and greet your neighbors.
Try something new. Kayaking, canoeing, and swimming can be fun activities on a hot Summer day, but they are also great ways to get a workout.

Don't forget to check out some inspiring ideas from Diet Coke and click here to see how you can win an unforgettable destination spa weekend for you and one of your equally extraordinary friends.

So tell us . . .Click Here

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Which Facial Feature Makes You an Extraordinary Beauty?

As part of our Stay Extraordinary series, we want to know what makes you extraordinarily beautiful.

As part of our Stay Extraordinary series, we want to know what makes you extraordinarily beautiful.

To possess extraordinary beauty doesn't mean you need to invest a large amount of time in front of the mirror with a makeup bag. We all have natural, genetically passed-down features that set us apart from one another and that deserve to be highlighted for how they make us extraordinary. Not sure how to highlight your best features? Here are a few tips to get you looking bellissima.

Make sure you take care of your skin by washing it regularly, wearing sunscreen, and reducing environmental stresses that cause breakouts.
Let your natural beauty shine through by applying a sheer, lightweight foundation or powder that evens out your skin tone but doesn't look cakey.
Add a fun pop of color (like eyeliner or lipstick) to give your look some energy.

Don't forget to check out some inspiring ideas from Diet Coke and click here to see how you can win an unforgettable destination spa weekend for you and one of your equally extraordinary friends.

So tell us . . . Click Here

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What Best Describes How You Keep Your Style Extraordinary?

As part of our Stay Extraordinary series, we want to know how you keep your style looking extraordinary.

As part of our Stay Extraordinary series, we want to know how you keep your style looking extraordinary.

Extraordinary style is not about being a slave to fashion, but rather the effortless and chic manner in which you pull your wardrobe together — no matter the occasion. The latest looks and the must-have trends can be fun, but many of us know how to take just the statement piece of the season and really make it an extraordinary accessory to your overall look. Here are some Fab-worthy tips for styling your look:

Take risks, but just don't overstyle yourself.
Don't be afraid to wear bold color and statement-making accessories.
Make sure your closet has an equal mix of the chic, classic staples and cool, trendy seasonal must-haves.

Don't forget to check out some inspiring ideas from Diet Coke and click here to see how you can win an unforgettable destination spa weekend for you and one of your equally extraordinary friends.

So how do you do it…Click Here