diet coke

• Little Gordon Ramsay to terrorize Hell's Kitchen contestants. — Eat Me Daily
• What exactly is a chipotle? — Cookthink
• Eleven of the world's most common wine questions answered. — Wall Street Journal
• Don't open that oven while cooking! — The Kitchn
• The savory yet scrumptious side of pie. — Bon Appétit
• Have you seen Tom Colicchio's new Diet Coke commercial? — Serious Eats
• Must make: vanilla bean cupcakes with salted caramel frosting. — Chow

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February is American Heart Month, and our friends at Diet Coke want you to join them in raising awareness of women's heart disease.

The Heart Truth™ — a national awareness campaign for women about heart disease — introduced the Red Dress as the national symbol for women and heart disease awareness. This year, Diet Coke is teaming up with the National Heart, Lung, and Blood Institute to raise awareness of this important issue. And from now until March 10, just visit MyCokeRewards and you can enter for a chance to win the red dress designed for Heidi Klum to wear at the 2008 Oscars! For every sweepstakes entry, Diet Coke will contribute $1 to support women’s heart health awareness and research, up to $250,000*.

For more information, read more

Did you wear your red today? If not, then our friends at Diet Coke thought you should know that today is National Wear Red Day. Every year on the first Friday in February, people all around the country wear red to raise awareness of women's heart disease.

The Heart Truth™ — a national awareness campaign for women about heart disease — introduced the Red Dress as the national symbol for women and heart disease awareness. This year, Diet Coke is teaming up with the National Heart, Lung, and Blood Institute for a very special Red Dress Sweepstakes. From now until March 10, just visit MyCokeRewards and you can enter for a chance to win the red dress designed for Heidi Klum to wear at the 2008 Oscars! For every sweepstakes entry, Diet Coke will contribute $1 to support women’s heart health awareness and research, up to $250,000*.

For the official rules, read more

These days we're supposed to drink more water and drink less soda. In fact, the bottle water industry is a bajillion dollar business and growing. Evidently the soda industry is worried about water encroaching on their business, and have decided to market their products a little bit differently. Steven Levitt of Freakonomics recently mentioned a new Diet Coke print ad that shows a picture of a Diet Coke can and the words "99 Percent Water."

The implication is that if Diet Coke and water are almost the same thing, but Diet Coke tastes better, you might as well drink Diet Coke. Which is a pretty sensible point of view, as long as the 1% that is not water isn’t hurting you.

It's interesting to note that this ad follows on the heels of one that shows a Diet Coke can and the words "Sparkling or Sparkling?" Do you think it's healthy to suggest that Diet Coke replace your water intake? Personally I know I'd rather have the water. I mean, 99% water isn't bad, but what exactly is in that other 1%?

Source: Freakonomics
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