lana del rey

No more speculation necessary: singer-slash-indie-muse Lana Del Rey will be the face of H&M's Fall 2012 ad campaign worldwide — with a second Winter campaign already in the works. What can we expect from the forthcoming ads? "The mood is very LA noir," said Donald Schneider, the mass retailer's creative director. From the look of it, the spreads take serious cues from Lana's own signature retro-inspired style. We spy a pale pink angora-blend sweater and wax-coated jeans, which certainly prove Fall-worthy and a cool throwback to more nostalgic silhouettes. To top it all off, Lana recorded a cover of "Blue Velvet" for a minifilm that will be released on hm.com on Sept. 19. While this isn't the starlet's first foray into fashion territory — there's a Mulberry bag named after her and she's already graced the cover of British Vogue — it's her first modeling gig and not too shabby a start, at that. Are you excited to see how Lana's old-school vibe translates into H&M's Fall ads?

Those stories and more in our daily news roundup.

• Franca Sozzani has been named the goodwill ambassador for Fashion 4 Development, a program that works with the United Nations to encourage leaders in the industry to work on sustainable development initiatives. [WWD]
  

• Newly appointed Vogue Australia editor Edwina McCann says there's a lot to live up to in her new position. "I've had to go and completely re-buy my dog walking gear, which is ridiculous," she says. "I've never felt that pressure before." [Catwalk Queen]
  

• Lana Del Rey is rumored to be the new face of H&M. News reports on Friday said the singer was shooting a campaign for the brand in New York, but reps for both parties kept mum. [Styleite]
  

• Talk about fast fashion: the time it takes Zara to create new product is "as short as two weeks from an idea in a designer's head to a garment on a Zara store's shelf." [Slate]
  

• On the flipside, Mary Katrantzou says she isn't able to do Resort collections because her intricate prints take too long to produce. "We worked out that it takes on average four days to create a print, and we create about 40 prints a collection, so we need 160 days — that's eight months for one person, four months for two people," she said. [Vogue UK]
  

• Prada partnered with artist Vahram Muratyan on a line of t-shirts (above) based on the Parallel Universes GIFs he created to commemorate the brand's Fall 2012 campaign. [High Snobiety]
  

• M Missoni launched a Facebook page this week. [M Missoni Facebook]

All right here, in our daily news roundup.