Though media may or may not be biased (depending on your perception of it) viewers it seems might be. In a recent Rasmussen poll, the cable network of choice was a big indicator of how a viewer plans to vote in November.
The network that was most closely tied to a candidate? Fox News, with 87 percent of viewers saying they're likely to vote for John McCain. (The results are similar to 2004 when 88 percent favored Bush.) Though Fox has an anecdotally popular niche among conservatives, they're not the only ones with pals; other networks lined up as well. Over at CNN, 65 percent said they'll vote for Obama compared to 26 percent for McCain, and at MSNBC it's 63 percent to 30 percent for McCain, with the major networks showing similar results.
The results do bring up an interesting question about coverage — to see what it is,
Do networks cover stories in a way to cater to one population or another — or do people seek out coverage they feel closely allies with their own beliefs? Or as one blogger at NewsBusters asks, "Chicken and egg question: which came first, Obama supporters or pro-Obama media coverage? Did all the glowing, sycophantic, journalistically unprofessional coverage of Obama by CNN, MSNBC, and the nets create this support?" What do you think? Any merit to this musing? When you pick your news source, what do you look for?