If religious organizations can advertise, why shouldn't atheists be able to? That's what England decided, when atheist ads were proposed and accepted. They are a response to religious ads that ran in 2008, which suggested people who don't believe in god would "spend all eternity in torment."
This Tuesday "There’s probably no God. Now stop worrying and enjoy your life" was splayed across 800 buses. And next week, the campaign will move underground, where 1,000 ads featuring quotes from Emily Dickinson, Albert Einstein, and Katharine Hepburn will ride the subway.
Of course, you can't help but notice it says there's probably no god. What kind of atheist says that? To see why the atheists hesitated on the nonexistence of god, read more.
"Probably" was an edit made to add ambiguity and appease British advertising guidelines. "There is no god" would, after all, be inaccurate to those who believe.
And maybe those edits were smart because nobody in the already secular country seems to care. The Queen, head of the Church of England, has been, well, mum. And even the Methodist Church welcomed the campaign as a way to get people talking about god. So, what is it? Free speech prattle? A way to talk about God or no god? Or a sign that atheism is becoming more and more accepted?