Straight from the press release, Astroglide recommends moms find a new scent, shave everywhere, and dance for him (pole optional) and, of course, use Astroglide. I get it thought. It's for moms, not my mom or your mom, but more like dudes with mom friends.
I'm pretty confident the word "mom" conjures up images of people's own mothers 99 percent of the time, though, so I doubt the MILF angle will send Astroglide sales to orbit this weekend.
But there's always Memorial Day!