U is the Australian variety of Kotex products. The commercial for the brand, albeit cute, is completely jacked. I wouldn't be surprised if a pack of men seated around a boardroom table enthusiastically approved this ad campaign: "OK, mates. How 'bout we have a big, furry beaver stand in for a chick's you-know-what, parade it around town, pamper the crikey outta it, and at the end of the day, give the thing what its always wanted — a box of tampons!" Ironically, the website for these products promises to "take the 'oo' out of the vagina taboo". . . with a big anthropomorphic beaver?