Argentina's Banco Provincia wants you to know it treats all people the same. In this forward thinking ad the bank's acceptance of a transgender woman prompts an old man (who also uses the bank) to accept her, too. The final message that splashes across the screen translates as: "Your life changes when there's a bank disposed to change." It's a little cheesy, but I can't help but feel touched by this spot. That's pretty crazy, considering this is an ad for typically unemotional bank services!
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