For the first time MTV's networks have decided to accept political advertising, and Barack Obama has taken them up on the offer, buying ad time on Comedy Central, VH1, and Spike. While Obama has many fans among musicians and celebrities featured on MTV's networks, he also has won over consumers of that culture. According to a recent USA Today/MTV poll, Obama has a 2-1 lead among 18-29 year-olds.
Obama didn't get the first shot of the campaign season, as the first national political ad to ever air on MTV came in July from a conservative group, attacking Barack as a flip-flopper. Even so he had the advantage in the MTV demographic, and the ads could help solidify the crucial steps of voter registration and turnout among young voters.