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Campaign phone calls

Yay or Nay: Do Recorded Campaign Calls Change Your Mind?

Guess who called me last night?! Mitt. My good friend Mitt Romney. It's weird though — he didn't even ask how I was doing — it was one of those recorded campaign calls that are currently zapping their way by the millions through every state up for grabs on Super Tuesday. As I hung up midrecording, I wondered — do these things ever change anyone's mind? Does anyone sit and listen to the whole message, and come to a different conclusion at the end? Are they a smart concept because a voter can sit and hear a message from the comfort of their home, or are they just a big nuisance? I think I could get behind one round of calls by the parties on election morning reminding people to vote, but it strikes me as the laziest, most ineffective method of campaigning. Am I wrong? Do these phone calls stand a chance of changing someone's mind?


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