With all the news of car trade-ins, it was really only a matter of time before dealerships got creative with promotions. One in Missouri is drawing customers with a choice of a free gift — $250 bucks in fuel for your new ride, or a free semiautomatic handgun. The dealer who dreamed up the incentive says it's really about protecting yourself in tough economic times. "It's a choice — protection or gas. We got high gas prices, theft, carjackings, innocent people getting hurt." So which option is winning?
"Right now we're running 80 percent toward the gun," said the salesman behind the promotion. (I wonder if the lady in this pic chose the piece over the pump too?) Apparently the firepower isn't a novelty for his customers. "I get in a vehicle to bid a trade, there are guns in the seats, guns in the back windows. Everybody has a gun — there's no backlash."
One customer said, "Love guns, we all need to have guns. Guns or gas or fuel, I'll take the gun anytime." The dealership makes it all legal by handing out a certificate for the gun — the customer has to pass the background check on his own. The local police chief is OK with the promotion — just as long as the weapons aren't handed out at the dealership.
Is this harebrained or brilliant? Is there a problem with making a semiautomatic gun a gift-with-purchase? Which would you pick?