Skip Nav
This Adorable Couple's 70th Anniversary Photos Will Make You Believe in Love Again
Harry Potter
15 Times We Really, REALLY Hoped Harry and Hermione Would End Up Together
What Couples Who Are KILLING It in the Bedroom Do (That You DON'T)

Conde Nast Licensing Magazine Names to Restaurant Business

Power Lunching With Your Favorite Magazines

I often read magazines while lunching, but now Condé Nast wants readers to lunch at its magazines' restaurants. The media empire, which owns Vanity Fair, Vogue, and The New Yorker, among others, is licensing its magazine brands to a buffet of media-inspired restaurants.

Magazines and restaurants are frequent companions, from power-lunch destinations dominated by media types to hotspots run by magazine moguls, including Vanity Fair editor Graydon Carter's Waverly Inn and Monkey Bar and the new Lion restaurant, backed by Men's Health editor Dave Zinczenko. Other famous experiments in restaurant-media domination include Playboy's Playboy clubs and the garish ESPN Zones. But Condé Nast is remaking the model.

Lately, magazines have seemed more interested in getting on reality shows, like Elle on Project Runway and Seventeen on America's Next Top Model. But the restaurant and reading material marriage sounds like a natural fit, as media companies struggle to find new sources of revenue.

For 2011, the Condé Nast initiative is focused on Asia, the Middle East and Latin America, where concepts like Vanity Fair Cafe, Vogue Cafe, and New Yorker Bar & Grill will give international eaters a taste of American media:

The company initially is targeting places like Dubai and Hong Kong and early efforts will focus on licensing Vogue and GQ, which have 17 and 15 international editions, respectively. Other cities being considered include Istanbul and Kiev.

What do you think of the idea? Smart business or just selling out?

Around The Web
Join The Conversation
stephley stephley 6 years
Just seems silly.
stephley stephley 6 years
Just seems silly.
Jennifer Lawrence on Vanity Fair December Issue 2016
Benedict Cumberbatch Vanity Fair Interview November 2016
Amy Schumer and Jennifer Lawrence Vanity Fair Video
Jennifer Garner Plays Saxophone For Vanity Fair
Selena Gomez's Beauty at the Oscars Vanity Fair Party 2016
Selena Gomez Dresses at Oscars Parties
Demi Lovato Dress at Oscars Vanity Fair Party 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Love
All the Latest From Ryan Reynolds