Today is the official release day for the new Apple iPhone. People have been pining over this hot new gadget for months now, making it the most talked about, anticipated "it" phone ever! Since no one has even used it yet, the general public is just trusting all the hype, wanting to make sure they have the talked about toy of the summer.
The desire to keep up with the Jones' happens when it comes to the latest it handbag, the newest fashion trend, sunglasses, even the latest and greatest hair style! We see celebrities setting the stage and we can't help but want to mimic their look or acquire their "things". While it is just a part of human nature, what I want to know is, how important is it to you to keep up with the latest and greatest trend?