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Desperately Seeking Comfort: Dating Soars as Economy Falls

Turns out nobody wants to weather a recession alone. The New York Times reports interest in off- and online dating is way, way up.

While traffic typically peaks in the new year (will not be spinster!), the rise dating sites and matchmakers are seeing can only be compared to one other year — 2001, the last recession.

Of course, numbers only go back to 1994, and online dating has become more acceptable. But even if love is not in the air, other economic factors are. Experts (um, that would be owners of dating sites and services, sociologists, and their ilk) agree these sort-of-obvious factors, which all boil down to living with less, are at play:

  • The under- and unemployed have more time to be online
  • Online dating is a relatively inexpensive way to meet people
  • Organized dating events are cheaper than going on a multitude of first dates
  • With less money to go out, people spend more time on the Internet

But there is something more substantial going on in our collective consciousness: People don't want to be alone. They also aren't as interested in money, which could be a boon for those in the market for substance over salaries.


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pasrfirst pasrfirst 7 years
Kudos to dating sites. They're doing a good job.
pasrfirst pasrfirst 7 years
Kudos to dating sites. They're doing a good job.
ylovely ylovely 7 years
I never thought of the gold digging or contacts angle. It's understandable to want comfort during this uncertain time.
silversnowflake silversnowflake 7 years
Dating sucks and golddigging is awful... Good thing I'm happy to be single and date free, huh? :)
RockAndRepublic RockAndRepublic 7 years
Thank you! I'm glad you guys read my mind about this one. People are ridiculous, i swear.
genesisrocks genesisrocks 7 years
Golddigging? Great idea, guys. jk (mostly)
Jazz-Z Jazz-Z 7 years
I agree with you guys. The first thing that came to my mind was free dinner/entertainment or unemployed seeking new contacts.
nyaradzom2001 nyaradzom2001 7 years
hmm i totally see the gold digging factor here especially in these times. Interesting
Jude-C Jude-C 7 years
Not even golddigging in the large-scale sense...just dating for the sake of being able to go out to dinner or whatever for free? I could see that happening, but I wonder if people would admit it.
ladyr ladyr 7 years
That's exactly what I was thinking Jude!
Jude-C Jude-C 7 years
I wonder if golddigging is a factor as well?
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