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Did This Ad Do Anything to Cement Obama as a "Celebrity?"

Did This Ad Do Anything to Cement Obama as a "Celebrity?"

A representative for Britney Spears may have been speaking for the world when he gave his reaction to the McCain ad featuring Brit for a split-second saying, "Why would we want to get Britney Spears involved in presidential politics?" Wise words perhaps.

Featuring shots of Paris Hilton as well as Britney, the ad is generating a meta-buzz — not about the message really, but the ad itself. To me the most interesting thing to come out of the ad is not the comparison, but that the Hiltons have given $4,600 to McCain, and they're testy about the ad — and perhaps the choice of celebs: haven't Britney and Paris been celebs for longer than Barack? Maybe they should have picked someone from High School Musical?

What do you think of the piece? Is the message lost in the delivery?

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