Microsoft recently suspended an ad campaign featuring Bill Gates and Jerry Seinfeld because no one liked it and it failed to make them look cool. (I love ya, Jerry, but since when does Jerry Seinfeld make anything look cool?) I'm sure they spent a bajillion dollars on it, and it doesn't come close to the awesomeness of this Dirt Cheap commercial. The message is simple. The "actors" in it (and I use the term loosely, unless you count a person in a chicken suit an actor) are charming. And it makes me want to go buy booze from Dirt Cheap. What more could you ask for? "Cheep, cheep!"