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Does This Ad Make You Want to Buy Vodka?

So Belvedere vodka's new campaign suggests that they're redefining luxury ("Luxury Reborn"). So how do they do that? By getting Terry Richardson to photograph an ad that shows a woman reapplying lipstick presumably after giving some dude a blow job. That's an interesting view of luxury. But for whom? Would this ad make you want to buy Belvedere?


UPDATE: Check out some follow-up ads: here. Ugh.

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