Perhaps there's something to the expression "viral video." Not only does it go viral on the Internet, spreading like a virus from one viewer to the next, but people also catch (like a disease) the desire to copy what they see. Take the "falling on the treadmill" video. How else can you explain video after video of dumdums hopping onto a fast-moving conveyor belt in the hopes of falling, so that they, too, can be ridiculed for it? (OK, in this next case "alcohol" seems to be the easier answer.)
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