What does Elizabeth Banks's "heavy flow" have to do with the 2012 presidential campaign? To find out, just watch the new ad released by Obama For America starring the actress. In it, she speaks frankly about her experience with Planned Parenthood, explaining that the women's health clinic was her healthcare provider after she graduated from college without insurance. Elizabeth says, "Yes, I got birth control. But it was for my massive migraine headaches and my heavy flow." She then jokes, "Yeah, I'm on record saying I had a heavy flow."
Elizabeth argues that women shouldn't have to justify the need for birth control with employers. She's alluding to religious institutions and Republican politicians who claim that requiring employer-funded health plans to provide free birth control and women's preventative health services violates religious freedom. She continues to note that 95 percent of services provided by Planned Parenthood are noncontroversial, and says, "So for that 5 percent that Mitt Romney decides he doesn't agree with, he's going to take away cancer screenings?"
"President Obama has not compromised on women's rights," Elizabeth contends. "And that's why President Obama needs to stay in office." This argument could win Obama key votes. Unmarried women make up one of the country's fastest growing demographics and represent a quarter of Americans 18 and over. The Obama campaign believes Mitt Romney's policies, including plans to cut funding to groups like Planned Parenthood, will not resonate well with this group, and it's hoping to present women's health not only as as social issue, but also as an economic one that favors the president. Watch the newest video starring Elizabeth Banks and weigh in on whether you think it's persuasive.