Honestly, I'd ridicule this bra if it didn't have one (actually, two) giant cup-size merit: it doubles as a gas mask. Dr. Elena Bodar, who won an award for designing it last year, began her career studying the Chernobyl nuclear disaster and knows if masks were readily available it would have been less of a disaster. Now she's bringing her invention to the buying public for $29.95. The only problem I see? Unless you own all eBras, you'll have to decide which days you're most likely to face disaster. It's like wearing clean underwear in case you get hit by a car times 100.