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In an effort to educate people about how bad ocean pollution has gotten, Surfrider Foundation asked Saatchi & Saatchi to come up with a guerrilla ad. In their "Catch of the Day" campaign, real trash was collected from various American beaches, packaged to look like seafood, and then placed at farmers’ markets. (The condom collection above was found at Newport Beach, CA.) Click here to see more disgusting beach detritus.

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Gabriela14815884 Gabriela14815884 8 years
Ugh, that is just gross but definitely effective.
colormesticky colormesticky 8 years
This is one reason I hate going to the beach. CA beaches are na-hasty.
adco adco 8 years
Sometimes you have to get people's attention and this sure does!
Francoisehardly Francoisehardly 8 years
Gross but like it was already stated, effective.
dannysf dannysf 8 years
I can't even talk about how nasty that is!
Aimeelo Aimeelo 8 years
what about those lovely styrofoam trays they are using, are those good for the ocean?
bengalspice bengalspice 8 years
Saatchi ads are awesome.
bengalspice bengalspice 8 years
Saatchi ads are awesome.
sarasonne sarasonne 8 years
Disgusting. Yet, effective campaign?
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