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Fact-Free Campaign Ad?

Pricey campaign ads often use moving images, dramatic music, and value-laden but vague words. The people at put together some tips on how to spot fact-free advertising— ads that convey a positive image of the candidate without relaying specifics. The article offers this advice:

  • Be critical. When a candidate calls for a strong economy, ask yourself which candidate is calling for a weak economy.
  • Don't fill in the blanks. Your ideas about strength and patriotism may not match the candidate's.
  • Dig deeper. Avoid making judgments based on attractive language that could mean anything.

Check out the site for more tips on how to use your heart and your head this election. Have you seen any really fact-free ads this season? Who do you think is the biggest perpetrator of fluffy or misleading campaign ads?


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