Nobody's going to have a problem with a PSA to end domestic violence unless it encourages a whole other type of violence, but that's exactly what the ad below did. Created by the Chilean government to address violence against women, the slogan literally means "faggot is a man who beats a woman."
Maybe it doesn't sound so bad in Spanish, I thought? But the word "maricón" has become a widely used homophobic slur in Spanish-speaking countries. So much that the Chilean advocacy group Soy Hombre Soy Mujer fears it will add to the already pervasive homophobia in Chile, where statistics show a nearly 600 percent increase in violence toward the LGBT community in recent years.
Worst of all? The country's 33 rescued miners, the national heroes, are all strutting around in tees with the slogan, compliments of Chile's minister of the National Women's Service.